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Research reports

Qualitative research on Yorkie

The broad objectives of this research were to obtain detailedinformation about Yorkie, prior to the launch of the newchunky version of CDM in October 1977. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1977
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Citation

, C. (1977a, November 01). Qualitative research on Yorkie. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-yorkie


Research reports

Creative qualitative research into female depilation and electric razors

The present research was designed to assist in understandingof these features of the UK market and, against thisbackground, to evaluate new electric razor designs and putforward suggestions for the optimum razor and case. Comparable qualitative...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977
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Citation

, C. (1977a, October 01). Creative qualitative research into female depilation and electric razors. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/creative-qualitative-research-into-female-depilation-and-electric-razors


Research reports

Initial qualitative research on Colt 45, Breaker and Schlitz malt liquor

The objectives of this research were to undertake a preliminary investigation into the attitudes and motivationsof male drinkers of malt liquor to Colt 45 and Breaker, asa basis for considering a launch of Schlitz malt liquor inthe UK. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977
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Citation

, C. (1977a, August 01). Initial qualitative research on Colt 45, Breaker and Schlitz malt liquor. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/initial-qualitative-research-on-colt-45-breaker-and-schlitz-malt-liquor


Research papers

Launching new financial services to consumers

The paper describes one approach used by several banking and insurance companies in the launching of profitable new financial products. Despite extensive research over the past decade, a number of unresolved questions in the banking and insurance...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: David Winton, Elizabeth H. Nelson
Company: KANTAR TNS Malaysia
June 15, 1977
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Citation

Winton and Nelson (1977a, June 15). Launching new financial services to consumers. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/launching-new-financial-services-to-consumers


Research papers

Bringing merit to Europe

In June 1976 Philip Morris Europe mounted an extensive programme of product testing in an important European cigarette market for a new filter brand called "Merit". The Company intended to make use of the test results in Its launch advertising, this...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Ivor Shalofsky
June 15, 1977
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Citation

Shalofsky, I. (1977a, June 15). Bringing merit to Europe. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/bringing-merit-to-europe


Research reports

New countlines (CT 2897)

The research was required to evaluate consumer reactionsto three possible new countline products: Buttawafer, Clark Bar and Rum Baba. The research covered: 1. Experience of the product at homeLikes and dislikes about taste, texture,combinations,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
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Citation

, C. (1977a, April 01). New countlines (CT 2897). ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/new-countlines-ct-2897-


Research reports

Report on research into three advertising approaches for Town House Crackers

United Biscuits Limited intends to launch in the UK asavoury cracker currently marketed in the United Statesunder the name of Town House Crackers.Three advertising approaches have been developed forthis product.Consumer research was required in order...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Report on research into three advertising approaches for Town House Crackers. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/report-on-research-into-three-advertising-approaches-for-town-house-crackers


Research reports

Qualitative research into pack and advertising development for Shippam's sandwichmakers

Shippams has developed a newproduct which is a mixture ofin a spreadable savoury base. Responses to date indicate that both the concept and theproduct have a high level of acceptability but moreinformation is required to try to determine which...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977
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Citation

, C. (1977a, January 01). Qualitative research into pack and advertising development for Shippam's sandwichmakers. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-pack-and-advertising-development-for-shippam-s-sandwichmakers


Research papers

New product registration and introduction

It is not intended in this paper to review all the requirements for registration or licensing of medicines, because they are well documented elsewhere and laid down in directives by government agencies, in different countries. Equally, the purpose is...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: Peter D.G. Bowen
November 24, 1976
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Citation

Bowen, P. D. (1976a, November 24). New product registration and introduction. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/new-product-registration-and-introduction